Influenced by Ipsy
As I'm sure you are aware, today is February 19th, "National Mascara Day" or "National Lash Day" to "to promote the importance of proper eyelash care." I don't know what you're doing, but my family and I usually get together, do a sort of potluck-style celebration, maybe set off some fireworks.
Obviously none of that happens and I realize this is an arbitrary day created so that beauty content creators and marketing folks can more easily schedule and promote their content. So guess who else is jumping on this band wagon? Yep, me.
Let's get right into it. Mascara has been used for decades to enhance the appearance of eyelashes. A good mascara can transform your lashes, making them look longer, fuller, and more defined. It can make your eyes look bigger and more vibrant.
Let's talk about what makes a good mascara and how to choose the best one for your needs. Then I will share some of my favorite mascaras.
Mascara Types & Formulas
One of the most important factors to consider when choosing a mascara is the formula. There are many different types of mascara formulas available, including lengthening, volumizing, curling, waterproof, and smudge-proof. Each formula has its own unique benefits, and the best one for you will depend on your personal preferences and needs.
Lengthening mascaras are designed to make your lashes appear longer and more defined. They usually contain fibers or other ingredients that help to extend the length of your lashes. Volumizing mascaras, on the other hand, are designed to make your lashes look thicker and more full. They often contain ingredients like wax or collagen that help to plump up your lashes. Curling mascaras are designed to help your lashes hold a curl. They often contain ingredients like resin or silicone that help to set your lashes in place.
Waterproof mascaras are perfect for those who want to ensure that their mascara stays put, even in wet or humid conditions. They are often more resistant to smudging and flaking than regular mascaras.
Another important factor to consider when choosing a mascara is the brush. The brush plays a crucial role in the application of the mascara, and different brushes can create different effects. Some brushes are designed to separate and lengthen your lashes, while others are designed to volumize and thicken your lashes. The shape of the brush is also important. Some brushes are straight, while others are curved or have a unique shape. The curve of the brush can help to lift and curl your lashes, while the shape can help to reach every lash for maximum coverage.
When applying mascara, it's important to start at the base of your lashes and wiggle the wand back and forth as you move towards the tips. This will help to ensure that your lashes are evenly coated with mascara. If you want to add more volume, you can apply a second coat of mascara once the first coat has dried.
My Favorite Mascaras
In general, I am a fan of tarte products because they go out of their way to use natural ingredients that nourish and fortify skin, keratin and follicles. I don't like to wear makeup that's either ridden with chemicals I have to look up or is just paint that is sitting on my face and clogging my pores. I like to wear makeup that has benefits and supports and improves my appearance. This mascara only take a few strokes and you have noticeably more volume.
olive esters: condition, treat & protect lashes
rice bran wax: natural wax that helps lengthen the appearance of lashes
carnauba wax: an emollient from the leaves of the carnauba palm to ensure a smooth application
provitamin B5: helps hydrate & improve the appearance of lashes
mineral pigments: soothe & soften the skin around the lashline
Vitamin C: helps fight free radicals
Pacifica's proprietary formula uses plant waxes, plant fibers and plant resins to instantly curl and build beautiful volume.
Long wearing, weightless and washable
Formulated without talc, Nylon 6 or microplastics
Our custom Vegan Curl Activator Brush is designed to load up lashes for maximum volume. The 100% vegan curved brush with flexible bristles contours lashes to lift, add volume and curl from root to tip.
100% glass custom bottle designed for less plastic waste.
Zero clumps. It is as smooth as its packaging and brilliant website copy.
Powerful lifting, curling, elongating & fanning effects
Advanced formula to emphasize every eyelash
Smear & crumble-free buildability for unlimited swipes
Enriched with flaxseed oil to nourish & strengthen lashes
Professional, rounded silicon brush with multiple multi-tasking fibers
Vegan & 100% cruelty-free
A good mascara can make a huge difference in the appearance of your lashes. When choosing a mascara, consider the formula and the brush, as well as your personal preferences and needs. By following these tips, you can find the perfect mascara for you and achieve the look of longer, fuller, and more defined lashes.